eCommerce web design and development Rotherham
Planning for successful eCommerce web design and development
Before starting any eCommerce web design project it is essential that you and your web design agency have planned and agreed on all major aspects of the user experience (UX). This defines how visitors to your online store find and locate the products they are looking for, interact with them, add them to their shopping cart and finally make a purchase. Creating a seamless user journey will help maximise conversions and deliver an eCommerce experience that visitors find intuitive and rewarding. Get this wrong and you’ll frustrate customers and send them running to your competition. Hexa Design Web Agency has a lot of experience in eCommerce web design and development. Here we give an overview of how we approach eCommerce web design and development and areas that should be discussed.
A mobile first approach to eCommerce web design and development
Having an eCommerce web design that works across smartphones and tablets is not enough as that’s now the norm. You need to ensure that your eCommerce store considers the mobile user at every level. From product search to the checkout process, you need to make the mobile experience native and intuitive.
eCommerce mobile device purchases hit $700 billion in revenue during 2017, which represents 300% growth over the past four years.
Filling out forms on a phone can be a painful experience at the best of times. Allowing users to register using their Google or Facebook profiles can help remove this barrier. One click purchasing using digital wallets removes the need to hunt around for a credit card and then enter all your information. Amazon Pay, Apple Pay, PayPal One-Touch and Visa Checkout are just a handful of services that allow visitors to your eCommerce website to check out and pay with minimal fuss.
Not everyone will be looking to make multiple purchases at your eCommerce store and want to register their details. Guest checkouts will offer a quick and painless way to serve those customers who are looking to make a one-off purchase. You can always give them the option to create an account once they have completed their transaction.
Ensuring your eCommerce website is properly optimised and loads quickly across all platforms, including mobile, is fundamental helping to reduce your bounce rate. In 2017 Google found that as page load time increases from 1 second to 10 seconds, the probability of a mobile site visitor bouncing increases 98%. This can be seen in the infographic below:
1s to 3s bounce rate probability increases 12%
1s to 5s bounce rate probability increases 32%
1s to 6s bounce rate probability increases 74%
1s to 10s bounce rate probability increases 98%
Mobile traffic to websites has already overtaken desktop traffic and it will not be long before mobile eCommerce sales equal those made on a desktop. There is little doubt that this trend will continue with mobile eventually overtaking desktop sales.
Google puts so much importance on mobile that they now only index the mobile version of your website for their search engine. This mobile version is used to rank your website for both mobile and desktop search.
It is for these reasons why Hexa Design Web Agency design and develop eCommerce websites from a mobile-first perspective.
Driving customers to your eCommerce website
There are various eCommerce platforms available to you and making the right choice is extremely important. As your web design agency, we will discuss the pros and cons of each. One of the first decisions you need to make is whether you are looking for a completely bespoke solution or to tailor an off the shelf eCommerce package. The main considerations will be budget and the eCommerce functionality you require. As you can imagine, building an eCommerce website from the ground up is a costly and time-consuming process. Whilst a bespoke solution offers complete freedom in terms of design and what can be achieved on a functional level, an off the shelf solution like WooCommerce might be a more realistic option if you are starting out or have a limited budget.
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